BrandCymru Client 'Wales Bangladesh Chamber of Commerce' launches historic Trade Mission to Bangladesh.

The WBCC was established in 2008 with the recognition of the growing trade that was taking place between the United Kingdom and Bangladesh. There was a need of a voice that is independent but yet takes into consideration the views and apathy of both Welsh and Bangladeshi businesses and their operators. Currently the WBCC holds more then 70 paid subscription membership, this is growing annually. The members combined turnover last was estimated to be over £20 million annually just in Wales. The potential membership turnover of Welsh Bangladeshi businesses in Wales is estimated at over £3 billion and this figure are also growing as we are finding that our members and potential members are diversifying in different business sectors and excelling in the technology and knowledge based sectors when it comes to international investment.

The Wales Bangladesh Chamber of Commerce arrives in Dhaka  for a week-long visit to Bangladesh.

 
Bangladesh, which emerged as an independent nation in 1971, is a developing economy of South Asia. With a population of 160 million the country’s basic economic policy aimed at achieving high and steady growth, reduce wide spread poverty and sustain macroeconomic stability. The economy is in transition from a public sector dominated economy to a private sector led economy. International trade andforeign investment is considered to be vital in its endeavour to become a robust economy in South Asia. The ready-made garments (woven & knitwear) industry is responsible for nearly 78% of the country’s export revenues. Other sectors such as frozen food, leather, ceramics, home textile, pharmaceuticals, ICT, and ship building are growing and contributing positively to Bangladesh’s economy. The GDP was 6.27% in 2009/10. Major Industries in Bangladesh Ready made garments (woven and knitwear); textiles; chemical; sugar; fertiliser; cement; pharmaceutical; frozen food; jute goods; leather; waste water treatment; energy production including renewable and ship building. Major Imports into Bangladesh Machinery and equipment; chemicals; iron andsteel; yarn; textiles; food grain & other foodstuffs; crude petroleum & petroleum products; plastic & rubber articles. Major Imports into Bangladesh from the UK Power generation and industrial machinery & equipment; scrap metal; professional and scientific equipment; textile fibres; medical and pharmaceutical products; dyeing; tanning and colouring materials; electrical machinery; apparatus and appliances; chemical; materials and products; office machinery.

Established in 1998 to promote trade relations between Bangladesh and Wales, in the UK, the trade mission paid courtesy calls on the Minister for Industry, Dr Towfique-E-Elahi Chowdhury, Adviser to the honourable Prime Minister for Ministry of Power Energy and Mineral resources; and members of the Dhaka Chamber of Commerce.The delegation also travelled to Chittagong, where they met the Chittagong Chamber of Commerce and the Vice Chancellor of the Chittagong University.  They then moved on to Sylhet, where they held discussions with the members of the Sylhet Chamber and Vice Chancellor of Shahjalal University, Md Saleh Uddin.

A Great Successful Trade mission ended with a Final meeting with the Prime Minister of Bangladesh Mrs Sheikh Hasina.

 
The meeting with the WBCC board members and the Prime Minister Sheikh Hasina was a great success. Prime Minister was delighted to see the deligation and spoken highly about the initiative taken by the WBCC and the Wales Assembly Government - WAG. The meeting last about an hour and the board members discussed various aspect of their interest how they want to invest in Bangladesh and want to make better links between Wales and Bangladesh. The Prime Minister has agreed upon providing full support from her government and welcomes any investment in Bangladesh. Prime Minister also been invited to officially visit Wales with a deligation in near future. The meeting ended with photo session and one to one conversation with the Prime Minister and her officials.

The historic visit took place when the UK and Bangladesh celebrate forty years of strong bilateral ties.  Commenting on the visit, the Head of UK Trade and Industry in Dhaka, Justin Davies, said: ‘Having arrived in Bangladesh quite recently, I have already felt the huge potential of UK-Bangladesh bilateral relations. I am confident that during this visit, previously untapped angles of UK-Bangladesh trade and co-operation will be discussed and taken forward.’The trade team also met members of the media to share its views and vision.

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At BrandCymru, we are proud to offer high quality effective solutions for developing brand identities. We are honest, upfront and very competitive in our prices and believe that local businesses should be provided with help and support in growth, that doesn’t cost the earth.

Here, we showcase a local Torfaen business ‘Sparkling Parties’. The managing director, Jo Lloyd came to BrandCymru wanting to start her own business, but had little idea of how to create and manage her brand. All that she had was, like many other start-ups, was a great business idea and a name.

After our initial discussion, We concluded that our Standard Brand Package for Startups & SMES would best suit her requirements and put her business in a suitable position to launch.

After researching the proposed business (target market, competitors and services to be provided) a design brief was constructed.

1.     The Design Brief

“'Sparkling Parties' is a new business based in South Wales, and specialises in the hire of event styling accessories and props, such as chair covers, tableware and styling accessories. The basis of the business is that all decor and accessories can be hired for any specific event, such as weddings, birthdays & corporate parties.

The unique selling point of the business is that it aims to provide a unique selection of 'finishing touches' to an event that will capture the essence of a memorable day, regardless of budget, scale or client.

Initially, the target market for the business will be to attract local custom within the South Wales area. This will include couples requiring wedding decor, birthday parties (both children & adult) and local businesses that require styling for corporate events.

A logo design is required for the business that will develop the brand into a leading service provider for the South Wales area, and once established, aim to market itself nationwide.

The logo needs to be something of beauty, and of contemporary style, portraying the magic that the business will provide to clients’ events. Preferred colours are bold and rich, such as black, gold and silver with a mark that will symbolise the core business services.

The final logo will then be used on websites, promotional literature and marketing material such as corporate stationery.”

This Design Brief was used to form the guidelines on which the logo and website would be designed.

2.     Mind Mapping

Once the Design Brief was finalised, a mind mapping session  took place, using key words that are centred around the design brief. This is a useful tool for generating ideas and associating words with images and symbols.

3.     Logo Concepts

Initial sketches are drawn along with conceptual logo designs. These are predominantly created in monotone so that both designer and client are focused on comparing shapes and symbols, rather than colours. These designs were shown to the client and revisions and amendments were discussed.

4.     Final Design

After two rounds of revisions of initial design logo concepts, a final design was chosen and refined to fit the design brief. The final logo, is a contemporary part scripted logotype  that will work on a variety of media such as web, and large / small scale print .

5.     Development of website, Social Media & Search Engine Optimisation (SEO)

Once the the logo had been completed, the theme of the website and twitter & facebook pages could be based around this. An efficient, easily navigated menu system was created so that the focus of the website was the quality of service and products the business will be providing.

A facebook page and twitter account were created to promote the business, and the website optimised for search engines. The result was that within 24hrs sparklingparties.com was visible on the first page of google when ‘wedding styling torfaen’ was searched.It is also currently visible on the first page of google when ‘event styling Torfaen’ and ‘party styling gwent’, amongst others, are searched.

This is an example of the service BrandCymru can provide to start-ups and SME’s wanting to develop their brand identities. The package that  was applied to Sparkling Parties was our standard package, priced at £650.

For more details on this or any of our Brand Development Packages, please contact Gareth or Chris at www.brandcymru.co.uk or email us at info@brandcymru.co.uk

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